LinkFreeze is a fast and easy solution to optimize dynamic or database-driven website for search engines. It optimizes dynamic links on your site by substituting all unwanted characters and making links look like static file links.
Most of search engines don’t like dynamic content. They won't usually go deep indexing links with parameters, giving such files much less pagerank or even refusing to crawl dynamic pages at all. The only difference between static and dynamic content is that links to dynamic files include question mark followed by a list of parameters, something like http://www.yoursite.com/somepage.asp?param=val. If you have an online store, forum or any other dynamically driven application and your site is full of such links, it will be very hard to get this content indexed by search engines.
LinkFreeze can modify all these links making them look like an ordinary link to a static file. For example above link after applying LinkFreeze can look like http://www.yoursite.com/somepage-param-val.htm Also note this will hide a technology your site is running on since there is no .asp file extension in the link anymore. All the substitution characters and file extensions can be configured separately form a nice GUI or text configuration.
The key benefit is that you don’t need to change anything on your website. LinkFreeze will modify all links on the pages right before the server sends response to the client. So users, search engine crawlers or any other clients will see the same nice statically looking links. And when somebody navigates to such link, LinkFreeze will intercept this request on the server and rewrite URL back to the dynamic form, so your applications will still think it is working with old dynamic links.
On the other hand LinkFreeze is usually safe for your current applications and backward links because all old dynamic links will remain working. If someone puts old dynamic links in Favorites or if other sites are linking to yours using dynamic syntax - all these links will still work, but the pages on the site will contain new optimized links.
Single Web Site License permits to enable LinkFreeze on one web site for unlimited
period of time. Term “web site” is meant to be a Microsoft Internet
Information Server Web Site node.