Posted: 10 March 2005 at 11:47pm | IP Logged

This product has managed to fix multiple issues we have been trying to deal with.

First, in order to accurately gauge traffic to our site we wanted users to quit linking directly to specific areas of our forum. This was handled quickly and efficiently without introducing a lag for our users.

Secondly, in the ever competitive sport of climbing the Search Engine rankings, dynamic URLs just don't cut it. ISAPI ReWrite has made a difference that is easily seen.

Stopping resource theft from external links to local files has realized numerous benefits. More of our bandwidth is available for our legitamate users. Traffic that affects stats are reduced.

In short we have realized financial, performance, and advertising gains simply due to a product that exists in such an invisible way.